NIKE MISSED OUT ON BILLIONS BECAUSE OF MISTAKES THEY MADE WITH STEPH CURRY

In the Minority

As of 2014, Nike maintained a staggering 95.5 percent of the entire basketball shoe market, but Curry elected not to be a part of that. This was curious because he had spent his high school and college days sporting the kicks, so you would think he’d continue to wear them in the NBA — he even had an inside connection with the brand…